Mistral, a leading name in the PSV rental & finance market, is thrilled to announce the appointment of Helen Ross as Sales Director of their new Mobility Division. With a wealth of experience in the accessible vehicle segment, Helen brings with her a deep understanding of the local authority market and the specialist requirements of the mobility sector.

Helen joins Mistral with an impressive background, having previously held key roles at leading suppliers to the UK road passenger transport sector, including Treka Bus. Her extensive experience in driving innovation, improving operational efficiency, and fostering client relationships aligns seamlessly with Mistral’s commitment to providing unrivalled customer service, flexibility and choice to its expanding customer base.

“We are delighted to welcome Helen to our team, heading up our new division, Mistral Mobility” said Steve Low, Managing Director of Mistral. “Helen’s expertise and vision for the future of mobility align perfectly with Mistral’s strategic goals. Her leadership will be instrumental in shaping the division’s direction and driving growth across the business as a whole.”

In her new role, Helen will oversee Mistral’s Mobility Division, which focuses on offering rental solutions for wheelchair accessible vehicles in an ever-evolving mobility landscape. This includes providing customisable bus rental services and exploring sustainable mobility alternatives. Helen’s leadership is poised to guide the division in expanding market reach and delivering unparalleled value to Mistral’s clients.

“I am honoured to join the Mistral team and lead the Mobility Division during such a transformative time in the industry,” said Helen Ross. “Mistral’s dedication to quality, innovation, and customer satisfaction resonates deeply with my own values. I look forward to collaborating with the talented team at Mistral to drive forward the mobility solutions that will shape the future of transportation.”

Current stock includes a brand-new fleet of Treka Mobility and Mobility+ vehicles available for immediate hire nationwide. Please contact Helen Ross for further information: Helen.ross@mistral-group.com or 07733 111050.

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